Case Studies
SmileDirectClub SmileScanner
Artificial Intelligence powers a new tool
As the leader of the SmileDirectClub UX team, I was in charge of designers, researchers, and strategists working together to launch an ambitious new tool using cutting edge technology.
Staples Usability Testing
Optimizing for millions of customers
Staples hired our agency to perform usability testing on their consumer and B2B sites. We not only found and helped resolve numerous issues, but we also introduced much of their organization to first-hand customer observation and helped grow a culture of user-centricity.
Ipreo Persona Library
Understanding the many personalities of Wall Street
The various faces and roles that make Wall Street work span a wide range of characteristics and responsibilities. Helping understand, organize, and communicate this diversity and complexity between product, design, and development teams required a huge amount of research and a massive repository of personas across over a dozen products and domains.